Unfiltered: Video-First Dating & Real Connection

Dating & Social Connection

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Year

2026

Client

Jonathan Kim

Timeframe

1 year

Unfiltered is a video-first dating product built around real conversations instead of endless swiping. Users can meet through short video calls, refine who they want to connect with, match after a call, and continue the conversation through messaging.

The challenge

Most dating apps make discovery fast, but often keep users stuck in profiles, photos, and endless swiping. Unfiltered wanted to make the first interaction feel more human by moving the conversation to video much earlier, while still giving users enough control over matching preferences, safety, and who they connect with.

Work process

Discovery & User Flow Mapping

We mapped the core dating journey around Unfiltered’s main idea: helping people meet through video before spending time on endless profiles and messaging.

Matching Experience

We structured onboarding and search preferences around age, location, language, and other filters, keeping the setup simple before the first match.

Video-First UX

We designed the live video flow around quick conversations, clear controls, and an easy decision point after each call.

Post-Call & Monetization Flows

We connected mutual matching, messaging, and premium features into the experience without interrupting the core social flow.

UI Design & Handoff

We turned the full journey into a clean mobile UI, prepared key interaction states, and organized the designs for development handoff.

The solution

We designed the mobile experience around a simple video-first flow: set preferences, meet someone instantly, have a short conversation, decide whether to match, and continue through messaging if the interest is mutual. The experience also includes search filters, clear onboarding, subscription tiers, and lightweight guidance that helps users understand how the format works before their first call.

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