FYYBE: AI Fitness, Training & Social Motivation

Fitness & AI Coaching

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Year

2026

Client

Ed Powell

Timeframe

5 months

FYYBE is an AI-powered fitness platform built around consistency, community, and adaptive training. It helps users follow personalized workout plans, connect with people who share similar goals, join challenges and tribes, and keep moving even when routines change.

The challenge

Most fitness apps focus on plans and tracking, but staying consistent is often a social and motivational problem. The challenge was to bring training, AI guidance, challenges, communities, and accountability into one experience without making the product feel overloaded.

Work process

Discovery & Product Structure

We mapped how training, AI support, social connections, challenges, and community could work together as one fitness journey rather than separate features.

Training Experience

We structured workout planning, scheduling, exercise building, and progress flows so users could easily manage their training and adjust when plans changed.

AI Discovery & Personalization

We designed the AI layer around relevant next actions — helping users discover workouts, people, challenges, and communities based on what they are working toward.

Social & Community UX

We connected people, tribes, challenges, invites, and activity feeds to make accountability and shared progress part of the core experience.

UI Design & Handoff

We brought the full product into a cohesive dark-mode mobile interface and prepared the key flows, components, and interaction states for development.