Wild Minds
Wild Minds
Wild Minds
Come home to yourself through daily card pulls, energy check-ins, moon rituals, and spiritual tools designed to awaken your wild inner knowing.
Year
2025
Client
Molly Williams
Timeframe
6 months
We partnered with Wild Minds to completely rebuild their app from the ground up, creating a fresh and more intuitive experience for users. To keep people coming back, we added new social features and used AI to send personalized notifications that truly resonate. Behind the scenes, we smoothly moved all their users to a much faster system and built a new tool for Molly to easily schedule all her content ahead of time. Our team handled everything from the initial design to the launch, and we’re excited to continue supporting the app while building the next set of great features.
35%
more paid users
35%
more paid users
35%
more paid users
120%
revenue growth
120%
revenue growth
120%
revenue growth
67%
jump in downloads
67%
jump in downloads
67%
jump in downloads
109%
higher MRR
109%
higher MRR
109%
higher MRR
The challenge
Wild Minds had successfully cultivated a loyal community and achieved stable revenue, but its growth had hit a wall. With around 500 dedicated users, the app had reached its own ceiling; it simply wasn't built to scale further. The original application lacked the deep engagement features needed to retain users long-term, and its outdated technology couldn't support a larger, more active community. Molly had a powerful vision, but her business was trapped by the technical limitations of her product, unable to grow its user base or revenue.
Wild Minds had successfully cultivated a loyal community and achieved stable revenue, but its growth had hit a wall. With around 500 dedicated users, the app had reached its own ceiling; it simply wasn't built to scale further. The original application lacked the deep engagement features needed to retain users long-term, and its outdated technology couldn't support a larger, more active community. Molly had a powerful vision, but her business was trapped by the technical limitations of her product, unable to grow its user base or revenue.
Wild Minds had successfully cultivated a loyal community and achieved stable revenue, but its growth had hit a wall. With around 500 dedicated users, the app had reached its own ceiling; it simply wasn't built to scale further. The original application lacked the deep engagement features needed to retain users long-term, and its outdated technology couldn't support a larger, more active community. Molly had a powerful vision, but her business was trapped by the technical limitations of her product, unable to grow its user base or revenue.
The solution
Our goal wasn't just to update the app, but to build a platform for growth. We engineered a completely new Wild Minds experience that was more engaging, personalized, and interactive on a daily basis. By integrating AI-powered insights and community features, we dramatically increased the value for every user. This transformation allowed Molly to introduce a wider range of subscription tiers, including premium offerings up to $899/month for users seeking the most personalized guidance. By replacing her old application with this powerful new system, we shattered the ceiling she was up against, putting Wild Minds firmly on a new track for sustained growth.
Our goal wasn't just to update the app, but to build a platform for growth. We engineered a completely new Wild Minds experience that was more engaging, personalized, and interactive on a daily basis. By integrating AI-powered insights and community features, we dramatically increased the value for every user. This transformation allowed Molly to introduce a wider range of subscription tiers, including premium offerings up to $899/month for users seeking the most personalized guidance. By replacing her old application with this powerful new system, we shattered the ceiling she was up against, putting Wild Minds firmly on a new track for sustained growth.
Our goal wasn't just to update the app, but to build a platform for growth. We engineered a completely new Wild Minds experience that was more engaging, personalized, and interactive on a daily basis. By integrating AI-powered insights and community features, we dramatically increased the value for every user. This transformation allowed Molly to introduce a wider range of subscription tiers, including premium offerings up to $899/month for users seeking the most personalized guidance. By replacing her old application with this powerful new system, we shattered the ceiling she was up against, putting Wild Minds firmly on a new track for sustained growth.
Work process
Discovery & Research
We started with a deep-dive into Molly's vision and the analytics of the old app to identify key pain points and opportunities. This research allowed us to define the core problems we needed to solve for both the business and its users.
We specialize in digital solutions including website development, web applications, e-commerce platforms, and enterprise software integrations. Our expertise spans diverse industries, delivering strategic technological solutions tailored to unique business challanges.
Wireframing and UX
With a clear strategy, we mapped out the entire application's new structure, focusing on creating an intuitive and logical user journey. These blueprints ensured every new feature, from the social feeds to the AI-generated charts, was placed where users would naturally expect it.
We specialize in digital solutions including website development, web applications, e-commerce platforms, and enterprise software integrations. Our expertise spans diverse industries, delivering strategic technological solutions tailored to unique business challanges.
UI Design
Next, we brought the wireframes to life by creating a clean, beautiful, and calming visual interface. The final UI was designed to make daily rituals feel like a seamless and inspiring part of the user's day.
We specialize in digital solutions including website development, web applications, e-commerce platforms, and enterprise software integrations. Our expertise spans diverse industries, delivering strategic technological solutions tailored to unique business challanges.
Development
Our engineering team built the app from the ground up, implementing the new design on both iOS and Android. This phase included the complex migration to a new, high-speed database and the integration of the AI personalization engine.
We specialize in digital solutions including website development, web applications, e-commerce platforms, and enterprise software integrations. Our expertise spans diverse industries, delivering strategic technological solutions tailored to unique business challanges.
Launch & Support
We managed the entire App Store and Google Play launch process to ensure a smooth transition for existing users. Our partnership continues today as we provide ongoing support, maintenance, and development for the next set of exciting features.
We specialize in digital solutions including website development, web applications, e-commerce platforms, and enterprise software integrations. Our expertise spans diverse industries, delivering strategic technological solutions tailored to unique business challanges.
Discovery & Research
We started with a deep-dive into Molly's vision and the analytics of the old app to identify key pain points and opportunities. This research allowed us to define the core problems we needed to solve for both the business and its users.
We specialize in digital solutions including website development, web applications, e-commerce platforms, and enterprise software integrations. Our expertise spans diverse industries, delivering strategic technological solutions tailored to unique business challanges.
Wireframing and UX
With a clear strategy, we mapped out the entire application's new structure, focusing on creating an intuitive and logical user journey. These blueprints ensured every new feature, from the social feeds to the AI-generated charts, was placed where users would naturally expect it.
We specialize in digital solutions including website development, web applications, e-commerce platforms, and enterprise software integrations. Our expertise spans diverse industries, delivering strategic technological solutions tailored to unique business challanges.
UI Design
Next, we brought the wireframes to life by creating a clean, beautiful, and calming visual interface. The final UI was designed to make daily rituals feel like a seamless and inspiring part of the user's day.
We specialize in digital solutions including website development, web applications, e-commerce platforms, and enterprise software integrations. Our expertise spans diverse industries, delivering strategic technological solutions tailored to unique business challanges.
Development
Our engineering team built the app from the ground up, implementing the new design on both iOS and Android. This phase included the complex migration to a new, high-speed database and the integration of the AI personalization engine.
We specialize in digital solutions including website development, web applications, e-commerce platforms, and enterprise software integrations. Our expertise spans diverse industries, delivering strategic technological solutions tailored to unique business challanges.
Launch & Support
We managed the entire App Store and Google Play launch process to ensure a smooth transition for existing users. Our partnership continues today as we provide ongoing support, maintenance, and development for the next set of exciting features.
We specialize in digital solutions including website development, web applications, e-commerce platforms, and enterprise software integrations. Our expertise spans diverse industries, delivering strategic technological solutions tailored to unique business challanges.
Discovery & Research
We started with a deep-dive into Molly's vision and the analytics of the old app to identify key pain points and opportunities. This research allowed us to define the core problems we needed to solve for both the business and its users.
We specialize in digital solutions including website development, web applications, e-commerce platforms, and enterprise software integrations. Our expertise spans diverse industries, delivering strategic technological solutions tailored to unique business challanges.
Wireframing and UX
With a clear strategy, we mapped out the entire application's new structure, focusing on creating an intuitive and logical user journey. These blueprints ensured every new feature, from the social feeds to the AI-generated charts, was placed where users would naturally expect it.
We specialize in digital solutions including website development, web applications, e-commerce platforms, and enterprise software integrations. Our expertise spans diverse industries, delivering strategic technological solutions tailored to unique business challanges.
UI Design
Next, we brought the wireframes to life by creating a clean, beautiful, and calming visual interface. The final UI was designed to make daily rituals feel like a seamless and inspiring part of the user's day.
We specialize in digital solutions including website development, web applications, e-commerce platforms, and enterprise software integrations. Our expertise spans diverse industries, delivering strategic technological solutions tailored to unique business challanges.
Development
Our engineering team built the app from the ground up, implementing the new design on both iOS and Android. This phase included the complex migration to a new, high-speed database and the integration of the AI personalization engine.
We specialize in digital solutions including website development, web applications, e-commerce platforms, and enterprise software integrations. Our expertise spans diverse industries, delivering strategic technological solutions tailored to unique business challanges.
Launch & Support
We managed the entire App Store and Google Play launch process to ensure a smooth transition for existing users. Our partnership continues today as we provide ongoing support, maintenance, and development for the next set of exciting features.
We specialize in digital solutions including website development, web applications, e-commerce platforms, and enterprise software integrations. Our expertise spans diverse industries, delivering strategic technological solutions tailored to unique business challanges.
Discovery & Research
We started with a deep-dive into Molly's vision and the analytics of the old app to identify key pain points and opportunities. This research allowed us to define the core problems we needed to solve for both the business and its users.
We specialize in digital solutions including website development, web applications, e-commerce platforms, and enterprise software integrations. Our expertise spans diverse industries, delivering strategic technological solutions tailored to unique business challanges.
Wireframing and UX
With a clear strategy, we mapped out the entire application's new structure, focusing on creating an intuitive and logical user journey. These blueprints ensured every new feature, from the social feeds to the AI-generated charts, was placed where users would naturally expect it.
We specialize in digital solutions including website development, web applications, e-commerce platforms, and enterprise software integrations. Our expertise spans diverse industries, delivering strategic technological solutions tailored to unique business challanges.
UI Design
Next, we brought the wireframes to life by creating a clean, beautiful, and calming visual interface. The final UI was designed to make daily rituals feel like a seamless and inspiring part of the user's day.
We specialize in digital solutions including website development, web applications, e-commerce platforms, and enterprise software integrations. Our expertise spans diverse industries, delivering strategic technological solutions tailored to unique business challanges.
Development
Our engineering team built the app from the ground up, implementing the new design on both iOS and Android. This phase included the complex migration to a new, high-speed database and the integration of the AI personalization engine.
We specialize in digital solutions including website development, web applications, e-commerce platforms, and enterprise software integrations. Our expertise spans diverse industries, delivering strategic technological solutions tailored to unique business challanges.
Launch & Support
We managed the entire App Store and Google Play launch process to ensure a smooth transition for existing users. Our partnership continues today as we provide ongoing support, maintenance, and development for the next set of exciting features.
We specialize in digital solutions including website development, web applications, e-commerce platforms, and enterprise software integrations. Our expertise spans diverse industries, delivering strategic technological solutions tailored to unique business challanges.
Project Features
We focused on developing key features that would provide deep, personalized value and create new revenue opportunities.
We focused on developing key features that would provide deep, personalized value and create new revenue opportunities.
We focused on developing key features that would provide deep, personalized value and create new revenue opportunities.
Flexible Subscription Tiers
To cater to a wide range of users, we designed and implemented a flexible five-level subscription model. This allows for a free entry point while offering progressively deeper content and features in paid tiers, creating a clear path for users to upgrade as they engage more with the app.
To cater to a wide range of users, we designed and implemented a flexible five-level subscription model. This allows for a free entry point while offering progressively deeper content and features in paid tiers, creating a clear path for users to upgrade as they engage more with the app.
To cater to a wide range of users, we designed and implemented a flexible five-level subscription model. This allows for a free entry point while offering progressively deeper content and features in paid tiers, creating a clear path for users to upgrade as they engage more with the app.
AI-powered Astrological charts
We built a custom AI engine that instantly generates beautiful and easy-to-understand human design and astrological charts based on a user's birth data. This powerful feature provides users with profound, personalized insights into their personality and life path directly within the app.
We built a custom AI engine that instantly generates beautiful and easy-to-understand human design and astrological charts based on a user's birth data. This powerful feature provides users with profound, personalized insights into their personality and life path directly within the app.
We built a custom AI engine that instantly generates beautiful and easy-to-understand human design and astrological charts based on a user's birth data. This powerful feature provides users with profound, personalized insights into their personality and life path directly within the app.
Lunar Phase Calendar
The dynamic lunar calendar syncs with the user's daily life, offering tailored affirmations, journal prompts, and meditations that align with the current moon phase. This keeps the content fresh and helps users feel more connected to natural cycles.
The dynamic lunar calendar syncs with the user's daily life, offering tailored affirmations, journal prompts, and meditations that align with the current moon phase. This keeps the content fresh and helps users feel more connected to natural cycles.
The dynamic lunar calendar syncs with the user's daily life, offering tailored affirmations, journal prompts, and meditations that align with the current moon phase. This keeps the content fresh and helps users feel more connected to natural cycles.
Design Test Drive
In just 3 days, we’ll demo our design process with an architecture blueprint, feature breakdown, and launch & maintenance roadmap for your product.
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